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  • 17/12/07 - An interesting year for Apple
    • With increased competition from their main competitor Creative, and their award winning stone player. Apple had a total make over of it's mp3 players in 2007. Whilst the main business was in promoting the iPhone, which was sold in Apple's official London store during the autumn months. But Apple did not let their range of iPod players get stuck in the mire. They totally redesigned the nano so the dimensions are wider and the overall sturdiness has been improved. It also incorporates increased video capabilities. The iPod touch was also launched to rave reviews, featuring the same touch panel the iPhone has, a multi-touch display with dimensions of 480-by-320-pixel resolution at 163 pixels per inch. The only sticking point potential customers highlighted was the lack of memory at 16GB.
  • 06/12/07 - Apple Store to announce new stores worldwide including Mexico
    • The website was the first official Apple site to be launched. But from 2006 onwards due to the unexpected phenomenon that is the iPod Apple decided to build actual real life stores. Currently they are planning three new stores for the UK. Most will be directed to the South of England and London in particular. The biggest store in square feet will be built at Westfield, which is near Covent Garden. There are however rumours that Apple may build a store in the north of England, but as of yet no city has been announced. The chances are it will be either Leeds or Manchester. Worldwide the hot spot currently is South America, sales have exploded in this continent, and stores will be built in Argentina, Brazil and Mexico during 2008.

Comments

Anon. Said,
December 14, 2007

I've been mulling over getting one of the new nano's with video playback. I'm still using my 2nd generation classic iPod and it feels about time for a change. My main question to any owners is the build quality, how does it measure up to a classic iPod? I was severely put off buying the first generation nano due to all the complaints about surface scratching and flimsiness of the device. Judging by the pictures I've seen the new one looks a lot more solid, but it does seem to have lost it's visual appeal. The original nano really caught my eye in the looks department, appearing somewhat like a key card. The new one however looks more like a slim downed classic iPod. With the touch taking over the mantle of the best looking iPod.


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