Photography is embedded in our lives, from birth to death, and at every stage in between. Even those of us with little interest in photography have most probably carried photographs in our wallets, and hung them on our walls or placed them on a work desk, and personally snapped a few shots. Since the advent of digital photography, we have been taking more photos, and using them for an increased range of activities, especially the wider sharing of images with others. Today, photographs are so common that they can almost escape our notice.
Photography first entered the lives of the general public in 1888, when George Eastman invented and marketed his original Kodak camera. It was a very simple box that came pre-loaded with a 100-exposure roll of film. Once used, the whole camera was sent back to Kodak, where it was reloaded and returned to the customer, while the first roll of film underwent processing.
The simplicity of the camera and film processing made photography accessible to millions of casual amateurs who had no professional training, technical expertise, or aesthetic ability. Eastman’s marketing campaign deliberately featured women and children operating his camera, along with the slogan, “you press the button; we do the rest.”
Snapshot photography became a national craze within a few years, and by 1898, it is estimated that more than 1.5 million roll-film cameras had passed through the hands of amateur users.
Early snapshots were made for purely personal reasons. Typical subjects included important events such as weddings and other less formal family gatherings, holidays and leisure activities, and to capture the transitory appearance of children, pets, and prized possessions such as cars and houses. Images were reproduced as small prints, and a member of the family often arranged the photographs as narrative sequences in albums.
In the early part of the twentieth century, serious amateur photographers started to promote photography as a fine art where – unlike snapshot photography – the photographer demonstrated aesthetic sensibility and technical expertise. This goal was successfully attained, and photography became elevated to an art form.
It didn’t take long for the tide to turn (as it always does), and certainly by the 1950s, the qualities of the snapshot started to become adopted by professional photographers for their honesty, energy, and spontaneity. Grainy, blurred, tilted horizons, erratic framing, and black and white all became an acceptable route to capturing the moment. By the late 1990s, the snapshot finally achieved the status of modern folk art.
These two broad schools of photography produce a dichotomy in camera design and development. For the snap-shooters, cameras remained little changed (technically) from the original, while serious photographers opted for more complex tools that offered far greater precision.
From the mid 1970s, electronics started to take a grip on camera design, and this made improved photographic performance available to the casual photographer, without the need for technical knowledge. However, the biggest step-change emerged and began to dominate around the millennium: the digital camera.